As a Real Estate Company, LaPlante had many REALTORS® who each had their individual marketing needs. On top of this, each individual wanted to have control over their branding, but didn't have the tools or knowledge to accomplish this. As such, I was tasked with created a template that was customizable while also maintaining company brand standards. I settled on a drag and drop method where REALTORS© could drop home images, business cards, and banners into the template to customize their message. This eliminated the problems of text and image stretching, incorrect font and color usage, and overall lack of brand cohesion. This design allows the users a more intuitive and comfortable designing experience with reliable results.
